Redback design was commisioned to launch a £250,000 government funded project to promote alternatives to single car use in rural areas. The A2B Project involved forming a club called the A2B Smart Travel Club. Its roll out involved the marketing of a car club (3 cars were purchased to be used on an hourly rental basis), a rideshare scheme, a subsidised Taxibus shuttle service and a travel information service. The project involved print, web and exhibition media together with audio/visual presentations.

Design, built and managed national website campaign

Launched a club scheme where people could join various different tiers of membership

Launched a taxibus service from Bradenstoke in Wiltshire. This was run by a local taxi company and was subsidised to allow affordable transport to a more vibrant transport hub.